![]() ![]() It’s essentially framing it in a way to help journalists visualize why their readers will be interested. The angle is turning the facts of your press release into a story. What is an angle in pitching journalists? ![]() Instead of “Do you want to cover this story?”, you can turn it into “Here’s how you can present the story”. Using an angle is important because it can change the conversation with journalists. Journalists receive a ton of pitches and press releases every day, and having the right angle is crucial to help them quickly understand why they should cover this story. Once you have a list of journalists that could be interested in your press release, the next step is to figure out your angle. Prowly provides their contact details and social media handles, making it easy to learn more or move on to the next step and send them your press release from the tool. Topic: To further narrow down your searchĪfter you’ve entered your keywords and filters, you’ll obtain a list of journalists and their recent articles matching your search.įrom here, you can expand your research by checking what they’ve recently written about and the topics they normally cover.Location: If your news is local or country-specific.Date range: Find journalists who recently covered a specific topic.Let’s use “vegan pet food” as a keyword.Īdditionally, you can narrow down your search by a variety of filters such as: The more specific, the better.įor our example, let’s pretend we’re a pet food company releasing a new product line of vegan pet food. This can be your industry, a particular topic, or even the names of your competitors. Navigate to the media database, and select “Search by keywords”.Įnter keywords related to your news. ![]() The easiest way is by using a media database, such as Prowly. If you’re sharing local news, additionally look for journalists that focus on a particular location.If you’re sharing industry-specific news, look for journalists that covered similar topics in the past.After all, this is what they write about. These are precisely the people who are ready to read and respond to exactly the kind of news you’re sharing. In other words, there should be a fit between what you’re pitching and what the journalists you’re reaching out to usually catch. This should give you a better idea of the reporters and outlets you should have in mind. Which publications does your target audience follow?.Which journalists would be interested in your press release?.I don’t think I’ve ever run a story on a company winning an award, a new contract, or the promotion or appointment of a new executive. Ryan Morrison at Daily Mail Online once said: It’s something that actually matters outside the organization you’re pitching for. It’s something they need to know if they follow your brand, industry, or field. This means that whatever you’re sharing is relevant and/or useful to the interests of a segment of the audience of a particular media outlet. Make sure your announcement is actually newsworthy in the eyes of journalists and the public. □ Get more writing tips and examples in our post: How to Write a Press Release (With Tips From PR Pros). A tool like Grammarly (or even your computer’s spell checker) can help you spot any slip-ups. Here’s what to include in your press release:Īnd finally, make sure your press release doesn’t contain any grammatical errors or spelling mistakes. It also shows them that you’re a seasoned PR pro who knows the ins and outs of a press release, and signals that you’re likely easy to work with. There is a standard expected format for press releases.īy following a standard press release format, you’re ensuring that a journalist knows how to find what they’re looking for in your release, and allows them to quickly determine if they want to cover your announcement. Ensure your press release is written correctly SEND YOUR PRESS RELEASE FOR FREE Before you send your press releaseĪlthough we’ll focus on sending a press release in this post, there’s no use in emailing a press release if it’s not written correctly- and more importantly-newsworthy. ![]()
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